HOT WHEELS X F1 TRACKSIDE ACTIVATION (MATTEL)

Mattel sought an experiential partner to create a buzz-worthy experience within the F1 Fan Zone at the 2025 US Grand Prix in Austin, TX. They were seeking to create an interactive and highly shareable space where they could highlight their Hot Wheels F1 die-cast car collection.

As Lead Environmental Designer, I partnered with the Art Director to establish the activation’s visual identity through concept boards, then led the development of the 3D spatial layout. I created client-facing renders and collaborated with fabrication partners to review build drawings and support accurate execution of the design before arriving on site.

Design Agency – MKG
Lead Experiential Designer – Dazzy Shah