COCA-COLA x T-MOBILE ARENA – VIP LOUNGE

The project brief called for a cost-effective design for an existing shipping container pod outside the T-Mobile Arena in Las Vegas, which would be re-purposed as a VIP lounge space during events. The Coca-Cola team requested a bold, eye-catching design that fully embraced the brand’s signature red while creating an engaging and interactive environment for guests. The design needed to feature a self-activated photo moment, as well as dedicated spaces for mingling and socializing.

As the experiential designer for this project, I worked closely with my team to develop mood boards that addressed the client’s brief while staying within the project’s budget constraints. Midway through the process, I assumed a leadership role, working closely with the client to refine and expand upon the design concepts originally proposed by the previous designer, by creating a detailed 3D model based on client provided specs, and producing a series of renderings to visualize the concept.

Design Agency – The Industrial
Experiential Designers – Dazzy Shah & Thea Pham