ARMORSAURUS – BUYER'S SHOWCASE (MGA ENTERTAINMENT)

MGA Entertainment approached us to design and build an immersive experience to pitch their latest toy line from the Armorsaurus TV franchise to buyers from Target, Walmart, and Amazon. Armorsaurus is an upcoming American adaptation of the Korean sci-fi series Armored Saurus, where a team of pilot controls mechanized dinosaur suits to battle alien invaders.

As the Lead Experiential Designer, I worked closely with my Director of Fabrication to design a layout that ensured that the spatial design aligned with the client’s goals while creating a memorable experience for attendees. I began by developing mood boards to establish the aesthetic direction, blending futuristic and present-day elements to reflect the show's theme. I then created 3D renders to communicate the visual and spatial flow, and designed graphics for all the floors and other key focal areas. Additionally, I sourced materials and decor, selecting textures and finishes that enhanced the sci-fi narrative. Finally, I produced build-ready drawings and technical specifications, facilitating smooth collaboration with the fabrication team for flawless execution.

Design Agency – 3rd Ave
Lead Experiential Designer – Dazzy Shah